Post by assnzida011 on May 18, 2024 13:26:06 GMT 8
Guerrilla Marketing 17/10/2019 Blog The advertising and marketing sector is one of the sectors that needs creativity the most. In this context, one of the preferred techniques is "Guerrilla Marketing", which spreads imagination to the streets. What is Guerrilla Marketing? The concept of guerrilla was first used as a public relations concept by Michael Levine. Later, this concept was developed by Jay Conrad Levinson and divided into different branches as "Guerrilla Marketing" and "Guerrilla Creativity". Guerrilla marketing is a marketing technique with a low budget and high creativity, usually used by small companies. Guerrilla marketing appears before the consumer unexpectedly and is engraved in their memory, thus familiarizing them with it. Guerrilla marketing is quite different from traditional marketing.
Generally, large companies use traditional marketing methods, while small companies use guerrilla Dubai Email List marketing methods. Small companies that advertise with guerrilla marketing think that they can compete at the same level with large companies with this method. The difference between traditional and guerrilla marketing can be explained with an example. For example, we know that commercials will be shown after a TV series is interrupted, or that we will see advertisements on billboards when we go out. These are examples of traditional marketing and advertising in this way requires a high budget. However, if the crosswalk you cross every day suddenly turned into the shape of a French fry, it is obvious that the picture of the potato on the crosswalk would be remembered more than the advertisements on the billboards.
These creative and unexpected ideas, like the examples you can see in the next heading, are also examples of guerrilla marketing. Although we say that large companies use the traditional marketing method, in recent years it has been observed that large companies also use the guerrilla marketing method. Although the low number of people reached by guerrilla marketing may seem like a disadvantage, its catchiness can turn this disadvantage into an advantage. How to Apply Guerrilla Marketing Technique? The most important feature of applying this method is that it suddenly catches the eye of the consumer as a combination of low budget, creativity and imagination. Some of the guerrilla marketing practices that include these are The guerrilla marketing method has been accepted as a creative method since its invention and is still used as a practice that has helped low-budget companies to be in the spotlight.
Generally, large companies use traditional marketing methods, while small companies use guerrilla Dubai Email List marketing methods. Small companies that advertise with guerrilla marketing think that they can compete at the same level with large companies with this method. The difference between traditional and guerrilla marketing can be explained with an example. For example, we know that commercials will be shown after a TV series is interrupted, or that we will see advertisements on billboards when we go out. These are examples of traditional marketing and advertising in this way requires a high budget. However, if the crosswalk you cross every day suddenly turned into the shape of a French fry, it is obvious that the picture of the potato on the crosswalk would be remembered more than the advertisements on the billboards.
These creative and unexpected ideas, like the examples you can see in the next heading, are also examples of guerrilla marketing. Although we say that large companies use the traditional marketing method, in recent years it has been observed that large companies also use the guerrilla marketing method. Although the low number of people reached by guerrilla marketing may seem like a disadvantage, its catchiness can turn this disadvantage into an advantage. How to Apply Guerrilla Marketing Technique? The most important feature of applying this method is that it suddenly catches the eye of the consumer as a combination of low budget, creativity and imagination. Some of the guerrilla marketing practices that include these are The guerrilla marketing method has been accepted as a creative method since its invention and is still used as a practice that has helped low-budget companies to be in the spotlight.